Forbes contributors publish independent expert analyses and insights. Creator marketing expert: fashion, lifestyle, & wellness brands. Creators are reeling from the whiplash of events, many ...

Image of iShowSpeed, Alex Cooper, Kai Cenat and Dude Perfect against social media logos (Photo Credit: YouTube, Twitch, Christopher Smith) It’s been a good year to be part of the creator economy.

When Brazilian influencer Camila Coelho started on YouTube in 2011, the creator industry didn’t exist, she says. Originally a makeup artist, she began by posting videos for friends “to learn to do a ...

YouTube creators are using podcasts to reinvent their images and reach new audiences. Video podcasts now resemble talk shows, and can help creators build new communities. These creators are monetizing ...

TikTok announced on Wednesday that it’s releasing a slew of new features, including enhanced parental controls, additional tools for creators, and a new interactive well-being feature. It also ...

VidCon 2025 is somehow exactly what you'd expect and nothing that it should be Credit: Ian Moore / Mashable Composite; VidCon VidCon 2025 had it all: dozens of panels, hundreds of featured creators, ...

Along with hosting YouTube’s leadership for the first time, this year’s Mipcom also turned the spotlight on the different models powering the creator economy at a packed session on Tuesday morning. It ...