More than a decade ago, Scott Cook decided that the company he founded, the accounting software firm Intuit, needed to become more innovative. So he started to encourage all employees to spend 10% of ...

The high-touch, enterprise sales process needs a lesson from design thinking: Align yourself around your customer’s journey, and develop tools and training that create a more consultative experience ...

Design Thinking continues to be a hot topic (this article is one of many talking about it). Design Thinking has been hyped and even fetishized but there are also voices questioning its value, impact, ...

At every company, the product is the foundation. It shapes the company’s core initiatives: its mission and strategy, and the role of employees. While there are many factors that go into making a ...

The following is the second of two excerpts from The Way to Design, a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s ...

Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

If you’re an organization in dire need of digital transformation, who ya gonna call? While an enterprise software company might not initially come to mind, that’s exactly who brands like Coca-Cola and ...

But how does one learn the Design Thinking methodology? Look no further than the New Products and Services Lab. This 10-week course partners student teams with companies to solve a real-life business ...

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...

Rael Futerman does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...