The following was previously published in an earlier edition of Marketing Insider. When competing with other brands to find the best channels needed to reach your audience, developing an effective ...

Research is essential to understand who cares about your news and how to reach them. Start by identifying the demographics, interests, and behaviors of your potential audience. Utilize tools like ...

Small business owners know how important it is to be familiar with customer needs and preferences. But having a general idea of what customers want from your business is not enough to create truly ...

A target market refers to a specific group of potential consumers to whom a company aims to sell its products or services. This group is identified based on various characteristics such as age, gender ...

Before getting into some ways to find your target audience, it can be helpful to have a formal breakdown of what this entails. Usually, your potential and current customers are divided into segments, ...

Do you want to spend more time understanding your target audience? Actionable customer persona information is vital to both business owners and marketers. It’s nearly impossible to reach consumers if ...

Most business owners cast their net too wide. They try to sell to everyone, then wonder why no one buys. Your target audience exists. Your dream customers are out there. But you need to know exactly ...

L-R: Melea McRae, Donna Michaels, Alina Clark, John Palter, Rachel Namoff, Jessica Hawthorne-Castro The Business Journals Leadership Trust By Business Journals Leadership Trust Expert Panel® Visit ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...

When competing with other brands to find the best channels needed to reach your audience, developing an effective marketing strategy might feel like throwing darts blindfolded. To increase your odds ...