For any product, the aspirational path to “premium” often requires packaging that befits its lofty ambitions. This holds true for TV as much as it does for high-end liquor. Once upon a time, a spirits ...

Few words are more popular in the media and advertising worlds than “premium.” When referencing content, in particular video content, everyone claims to be premium. There is a generally accepted ...

So, you found out you’re not a premium publisher. As everyone in digital advertising has heard by now, The Trade Desk recently ranked the top 100 publishers on the open web. The list followed the beta ...