2022 was a year of unprecedented growth and change in the industry. Cybersecurity was a major concern. The impending removal of third-party data also came into the spotlight. As we look forward in ...

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies ...

Shifting to a first-party data collection strategy won't come easy, but it's the right move for marketers to make now. Digital marketers have done their best to keep up with changes in privacy and ...

As federal officials continue to push for more detailed climate data from insurers, the National Association of Insurance Commissioners (NAIC) is emphasizing climate concerns during its annual fall ...

You can’t rely on third parties anymore. Time to fall in love with zero- and first-party data again. Personalization and data. Businesses need a strong customer data strategy to deliver the ...

In the age of "data is the new oil," product teams are increasingly leveraging vast amounts of data to fuel innovation. However, many product initiatives, irrespective of having enough data, fail. The ...

Healthy data collection is the process of collecting, organizing and utilizing data in a legal, honest and safe manner. It’s an approach to data that is in everyone’s interest. When a business has ...

The researchers said the high rate of data collection suggests the approach used in this study is broadly acceptable. A 4-part strategy to collect data on sexual orientation and gender identity (SOGI) ...