In these economic times, it is essential to focus on customer retention. Why? Because customer retention is key to maximizing profits. Retaining customers costs less than acquiring new ones, and ...

In today’s economic reality where borrowing costs are rising and boards are demanding leaner operations, the old model of aggressive customer acquisition is losing steam. Fueled by expensive campaigns ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Loyal customers are a beautiful thing. As they grow to trust your brand, they’ll buy more, and more expensive, products over time. This enduring loyalty positively impacts your customer retention rate ...

Customer retention refers to a company’s ability to retain its existing consumers over time. It is essential to the success of a business because it demonstrates the organisation’s ability to ...

Buyer's remorse leads not just to chargebacks, returns, and negative reviews but also churn. When a client slips away with feelings of regret, you won't see the consequences just in your profit and ...

Opinions expressed by Entrepreneur contributors are their own. Businesses of all sizes and stripes share a common but crucial goal: cultivating customer loyalty. While you might excel at drawing in ...

Think of customer experience (CX) as the pulse of your company's brand. Whether engaging with your business through an app, phone call or in-store visit, customers are well aware of how they're ...

A 2018 survey by Gladly found that 68 percent of customers say they’re willing to pay more for products and services from brands known for providing good customer service. Providing outstanding ...

Your unhappy customers who leave negative reviews can also be your best source for insights to help your company grow. You don’t know your customer anymore Here are 4 ways brands can relearn their ...

“When a homeowner knows you care about more than just their money, they’ll be much more likely to stay committed to your company.” Summer months are the peak season in the HVAC world, and it means ...