Marketers are familiar with customer acquisition and customer retention. Both are necessary for businesses, but the latter generally costs less and increases revenue. For those reasons, marketers ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

One-time customers aren’t going to fuel the continued growth of your business. Retaining customers is crucial to your long-term success. According to Gartner Group, a 5 percent increase in customer ...