Oracle bought Hyperion, and now SAP has made this bold BI move. Here's what analysts say CIOs should be asking themselves and their vendor reps. No one is ever going to mistake SAP for Oracle.

"Overall, we see it as a positive. As a Business Objects channel partner we should have a bigger customer base to sell into now," said Paul Grill, principal with Infosol, a Phoenix-based business ...

This SAP Connect 2025 Customer CX Keynote features leaders from Boeing, Wela, and Migros, and explored how to create loyalty-led growth through superior customer experiences, and for anyone using SAP ...