How much money is your business wasting on the hard slog of momentarily winning a disloyal customer? Is that even something you measure? Growing the wallet share of your existing customers has lower ...

SAN RAMON, Calif.--(BUSINESS WIRE)--A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential ...

In today's fast-paced business environment, effective decision making and problem-solving are essential skills for leaders. With an abundance of data, complex team dynamics and constant pressure to ...

Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, they understand pricing ...

For an industry where the purchasing process was long defined by showrooms, a handwritten number slid across the desk and multiple back-and-forths with “the manager,” this data makes one thing ...

In my role as an adviser to new businesses, I often have to remind founders to think more like salespeople from day one, in finding a real problem to solve and designing the solution. Even the best ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

According to recent McKinsey & Company research, executives spend nearly 40% of their time making decisions. Deciphering the results of a survey of 1,200 global business leaders, they estimated that ...