Privacy-first approach. Prioritizing privacy-first practices and compliance with privacy regulations creates consumer trust and enables better, more ethical data use ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

So, you’ve heard about Customer Data Platforms, or CDPs. They’re everywhere, promising to fix all your customer ...

Regulatory compliance importance. Complying with regulations like GDPR and CCPA strengthens brand reputation by demonstrating responsible data handling. Transparency drives trust. Promoting ...

In today's competitive landscape, customer experience (CX) stands as the key differentiator for businesses globally. The stakes are undeniably high, with a staggering $3.8 trillion in sales at risk ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

SEATTLE--(BUSINESS WIRE)--Amperity, the AI-powered customer data cloud, announced M&T Bank has selected its platform to unify customer data across the bank's operations. This collaboration will enable ...

Forbes contributors publish independent expert analyses and insights. The path to enterprise AI maturity runs directly through data. However, constructing AI-ready data platforms is more than just a ...

Amperity enables M&T Bank to address customer-centricity challenges and deepen relationships with its customers Amperity, the AI-powered customer data cloud, announced M&T Bank has selected its ...