The solution combines Reward’s insights derived from first-party transaction data across a panel of ten million UK banking ...

You can't read minds, but you can predict what your customers will do next. Most businesses guess their way through sales and marketing, wondering why conversion rates stay flat. But you're smarter ...

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before consumers visit websites or see advertisements.

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...