I’ve worked with companies on various customer acquisition experiments, and what I’ve found is that each of the following strategies can provide a 10-20% uplift. If a business were to apply all five ...

Many SaaS companies entering the market expect growth to follow a predictable formula. Launch marketing campaigns. Generate ...

Customer acquisition costs (CAC) are soaring, with brands pouring 80%-90% of their marketing budgets into ads, driving costs to unsustainable levels. Brands like Temu have invested $386 million in ...

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

Analytics is at the heart of every marketing decision, and the use of customer information to derive insights has completely changed. Marketing organizations are now beginning to realize the benefits ...

There is a considerable gap between the customer acquisition approaches of B2B and B2C marketers with B2B seemingly lagging behind, according to research from the DMA and The Media Octopus. According ...

In most of the printing companies I’ve known, sales energy naturally gravitates toward customer retention. And that’s understandable as these are the relationships that pay the bills, keep presses ...

In an era of disappearing cookies and strict privacy laws, are you building a database that drives growth or one that is simply decaying? We surveyed marketing and data professionals to uncover the ...