Discover how CPGA measures the costs to gain new subscribers, its importance for subscription-based services, and tips for ...

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

Economic Survey 2025-26 highlights rising customer acquisition costs in insurance, urging cost rationalization to enhance industry sustainability.

We asked industry experts to share one mistake they made early on in trying to find customers and what they learned from it. Here are their critical customer acquisition missteps and clear strategies ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

Too many new startup founders think the quickest and most consistent path to continued growth is customer acquisition. They get on a very expensive treadmill of conquest marketing, where they’re ...

A confirmed bug in Google Ads caused New Customer Acquisition (NCA) campaigns to stop spending budgets starting May 15. The issue has affected advertisers relying solely on this bidding strategy to ...

DraftKings Inc. DKNG appears to be outpacing rivals in the customer acquisition battle across the competitive sports betting landscape. In first-quarter 2025, the company posted robust metrics that ...