Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, ...

PORTLAND, Ore.--(BUSINESS WIRE)--Expensify, Inc. (Nasdaq: EXFY), the financial management super app for expenses and corporate cards, today announced the release of enhanced insights and custom ...

Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. The official Google Analytics changelog reads: “You can now add ...

Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation.