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Brand consistency is key to ensure that anyone can easily tell that your ad belongs to your brand. The call-to-action should be direct, relevant and urgent. It is typically in the form of a button ...

Google Ads has introduced an AI-based feature to optimize video ad campaigns. The tool evaluates ads against specific creative best practices. Early adopters of AI-powered video ad campaigns have seen ...

YouTube has developed a new creative guidance tool that uses artificial intelligence (AI) to detect if an advertiser’s video campaign meets its best practice guidelines, and draws up solutions to ...