Sephora is the top beauty store among Gen Z teens. Ulta follows close behind at number two. I visited both stores to see how they compare. Among the stores Gen Z shops the most, Sephora and Ulta are ...

She doesn't shop the way her mom did. The beauty industry boomed in 2022 and 2023, with foot traffic to beauty retail stores growing faster than in any other kind of retailer. That’s what R.J. Hottovy ...

Joining the virtual shopping trend, Benefits Cosmetics has partnered with Obsess to debut its first virtual 3D shopping experience dubbed “The Benemart,” the retailer said in a Monday press release ...

A popular cosmetic brand is closing most of its stores and trimming its product catalog as part of a major transformation.

LOS ANGELES, July 7, 2025 /PRNewswire/ -- SACHEU the TikTok-viral brand known for its innovative formulas, unapologetic edge, and digital presence, is expanding its footprint at Ulta Beauty with the ...