Rare Beauty is set to launch into all Ulta Beauty stores across the US, alongside a first-of-its-kind charitable partnership ...

The beauty industry has struggled with its balance between retail stores and digital sales. It's a market in which brick-and-mortar locations are essential to the original sale. If I, for example, ...

While most analog brick-and-mortar retail is staring at the fate of a video rental store, MAC Cosmetics is taking the virtual road. Today, MAC has opened the doors of its newest design concept. After ...

Sephora is the top beauty store among Gen Z teens. Ulta follows close behind at number two. I visited both stores to see how they compare. Among the stores Gen Z shops the most, Sephora and Ulta are ...

Joining the virtual shopping trend, Benefits Cosmetics has partnered with Obsess to debut its first virtual 3D shopping experience dubbed “The Benemart,” the retailer said in a Monday press release ...

It’s shoppers like Quinn Kelsey who keep department store executives up at night. The 38-year-old Denver resident gets makeup ...

She doesn't shop the way her mom did. The beauty industry boomed in 2022 and 2023, with foot traffic to beauty retail stores growing faster than in any other kind of retailer. That’s what R.J. Hottovy ...