David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog. You’ve probably been reading tons of articles ...

Conversion funnels are essential for any business looking to maximize sales and drive customer engagement. By analyzing each step of the funnel, companies can identify opportunities to optimize their ...

Opinions expressed by Entrepreneur contributors are their own. Are you producing irresistible content for your audience? I hope so, because the truth is, there seems to be no other way. It doesn’t ...

Opinions expressed by Entrepreneur contributors are their own. It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a ...

Technology companies like Uber and Jawbone collect massive and intricate datasets about consumer behavior, and in the process, they’re tackling critical issues with data science. These kinds of ...

In B2B, fiscal year (FY) plans often begin with revenue targets from finance that are likely set on past growth rates or investor expectations. Those numbers set the tone— but rarely reflect the ...

In 2011, when Chief MarTech published the first version of the now-famous martech landscape, there were only 150 marketing technology solutions. Today, there are over seven thousand. In 2019, B2B ...

In the age of digital marketing where we can monitor and track our marketing and interactions with customers, the marketing and sales funnel has become a powerful tool for businesses. This week’s ...