Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

It involves converting data from older formats to the modern, accepted industry standard formats; this enables data across the organization to be accessed and used efficiently. Data is of the utmost ...

Want to effectively track the performance of your PPC ads? Here's how to measure the success of your paid search campaigns with or without conversion data. One of the greatest gifts digital marketing ...

What’s the difference: Data migration vs data conversion? Your email has been sent Even though data migration and data conversion both occur during a data move, the two processes aren't the same. Find ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This article was contributed by Atul Jindal, web design and marketing ...

Google Ads seems to be rolling out new asset-level conversion data in Performance Max reporting and campaigns. You can use the conversions and conversion value columns to get an overview of asset ...