On one hand we have oceans of data being produced and on the other hand we have a modern internet consumer with the attention span of a gnat. In a scenario like this, how do you get your target ...

Using organic marketing in addition to paid advertising can help you expand the reach and effectiveness of your business's website. However, figuring out where to begin with organic strategies such as ...

Are you looking to hone your content marketing program in 2024 and boost its impact? If so, it can help to take a step back at the start of the year to ensure you've thought through the most important ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

CEO and cofounder of Mashvisor, a real estate data analytics company that helps even beginners make profitable investments in minutes. Despite everything that has happened in the marketing and ...

Getting your Trinity Audio player ready... Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since.

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Content marketing is a powerful tool for B2B businesses. It helps engage your target audience, build trust, and drive ...

Unlike traditional marketing, which is often interruptive and promoter-centered, content marketing aims to provide the target audience with information that is genuinely useful and enjoyable. Content ...