The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much money marketing themselves, honing their ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

YONKERS, NY — Despite one of the most turbulent years ever in the automotive market, Chevrolet, Ford, and Subaru have benefited from a dramatic increase in overall brand perception among car owners, ...

After years of skepticism around the taste and texture of plant-based foods, consumer sentiment around alternative meat and dairy is shifting meaningfully. The percentage of shoppers concerned about ...