Kim Kardashian released an ad in December for her brand, Skkn by Kim, that included a QR code. Kardashian is one of many entrepreneurs using QR technology in their marketing strategies. Here's how ...

Digiphy, a Westside-based technology startup, is helping brands connect directly with customers through scannable QR — quick response — codes that link to customizable mobile-first landing pages, ...

The next era for retail is already underway, and it all starts with the simple but powerful scan of a code. Nearly 50 years ago, UPC barcodes changed the game for retailers everywhere, and now we’re ...

Every Black Friday and Cyber Monday, millions of shoppers unknowingly become test subjects in retail’s largest behavioral experiment. Under the pressure of flash sales and ticking countdown timers, ...