BRISTOL, UK—Consumption of long-form YouTube content is rising rapidly in the U.S., accounting for 73% of all viewing time on the platform by the end of October 2024, according to new research by ...
Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...
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Long-form videos and premium content: How Instagram chief plans to fight TikTok’s dominance
Instagram is eyeing TikTok and for that the platform is looking to reinvent the way it reaches to the users. Short videos have been the main fodder for the likes of TikTok, Reels and Shorts over the ...
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