The Hollywood entertainer Eddie Cantor once remarked, "It takes 20 years to become an overnight success." For much of the last 15 years or so, evangelists for variable data in digital printing (VDP) ...

Fonts have personalities and convey different moods. A typeface or font matched to the personality or attributes of a specific individual or group can be the element that makes designs resonate with ...

True print personalization — namely, customized catalogs and other tailored direct mail communications — was supposed to be the next big thing five years ago. As the experts said back then, costs will ...

Marketing and advertisements are all around us — in our mailboxes, our email accounts, on billboards, city buses, the radio, our TVs and more. So, it’s important to differentiate your organization ...

Printing letters, flyers or documents with different data on each one. It can be as simple as a mail merge letter with personalized names to something a lot more sophisticated such as a catalog with ...