Standard Media Index (SMI) -- which for many has become the default syndicated database on competitive ad spending and intelligence -- has been sold to private equity firm GTCR, and will become part ...

NEW YORK, November 03, 2025--(BUSINESS WIRE)--System1 today introduced Test Your Ad Competitive Edge, the world’s largest open creative effectiveness database of more than 100,000 ads that gives ...

Discover what an Ads Library reveals about your competitors, including ad strategies, targeting patterns, messaging trends, ...

Reviewing competitor ads is an essential part of ad text creation or QA for any marketer. And after locating the ads, it is key to have a systematic approach to analyzing them. For paid search, this ...

Interpublic Group IPG narrow economic moat ratings. The consolidated nature of the industry and high switching costs of severing the agency relationship for clients contribute to a solid competitive ...

System1 has introduced Test Your Ad Competitive Edge, an open creative effectiveness database of more than 100,000 ads that gives brands a competitive advantage through a real-time view of their ...

Ad verification and measurement provider Integral Ad Science went public Wednesday after filing an S-1 with the Securities and Exchange Commission earlier this month. The New York-based company began ...

Competitive poaching, or when an organization steals the advertising keywords of its competitors to divert its consumers, is sneaky but can work well for marketers in a range of contexts, according to ...