The European Court of Justice (ECJ) has ruled that trade mark owners can prevent comparative advertising only if it creates a likelihood of confusion among consumers. The court ruled last month in a ...

Comparative advertising is a useful tool for a company to stand out in an increasingly competitive market. Keshav S Dhakad and Vaishali Mittal of Anand & Anand examine the advantages and the pitfalls ...

IP law balances protecting individuals and companies from unfair use of their endeavours with promoting healthy competition – and comparative advertising clearly demonstrates this balance IP law is ...

Comparative advertising is a marketing approach in which an advertiser compares its product to that of its competitors, and is quite a common practice in the Indian market. The Delhi High Court ...