The expression "marketing and communications" is often used to denote all facets of a company's marketing process, including communication. In reality, marketing is an umbrella concept and ...

The nature of marketing communication comes down to one thing –– influencing your target market so consumers feel enthusiastic about what your company offers. Without marketing communication, ...

Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting ...

It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where ...

SHELF off-take or consumer engagement of any brand is a culmination of so many activities prior. One of such inputs is brand communication or advertising. Depending on set-objectives, an advertising ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

Shelf off-take or consumer engagement of any brand is a culmination of so many activities prior. One of such inputs is brand communication or advertising. Depending on set-objectives, an advertising ...

Cheryl Ragland is Chief Marketing Officer at Spirent, where she leads Spirent’s global marketing efforts and overall digital strategy. “What have you done for me lately?” CMOs constantly hear this ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...