On April 8, 2020, the Court of Appeals for the Federal Circuit issued a decision on an appeal from the refusal of registration of a color trademark by the Trademark Trial and Appeal Board. In this ...

Can the sight of a greenish-brown color really be enough to deter smokers from reaching for their next pack of cigarettes? Lawmakers in the UK hope the “world’s ugliest color” will be helpful in ...

Light-colored packaging makes people think that the food products are healthier. But, it also makes them assume that the food tastes bad. The color of the packaging is an important but tricky element, ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...