LOS ANGELES (Legal Newsline) – A class action lawsuit against a toothpaste brand claims the company falsely advertised how well its toothpaste removes stains. Jacqueline Dean filed the lawsuit on Jan.

(NEXSTAR) – Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

P.S. We love Colgate toothpastes so much that we awarded the Total Active Prevention Whitening Toothpaste a 2025 Best of Beauty Award. It's a "go-to for cavity prevention, gum health, and breath ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Nowadays there are plenty of products to help you get whiter teeth, including teeth whitening kits, ...

Want whiter teeth? See dentist-approved whitening toothpastes and tips for a brighter smile. Understand what really works for stain removal. So this is where whitening toothpaste comes into play. They ...