Business analytics is the not-so-secret sauce that helps businesses be successful. Business analytics can be used by companies in any industry to transform data into insights that help them solve ...

The era of traditional business intelligence (BI)—with its static dashboards and quarterly reports—is coming to an end. As AI evolves from simple automation to sophisticated autonomous agents, ...

Data is powerful, and professionals who know how to maximize it are in demand. At Michigan Tech, our business analytics students become experts who understand how to analyze and optimize both ...

Meghan Gallagher is a Seattle-based freelance content writer and strategist. She has a B.S. in Marketing Management and a background in digital marketing for healthcare, nonprofit, and higher ...

Businesses are inundated with a firehose of data from a series of customer touchpoints, from point-of-sale interactions to social media engagement to sales data and much more. A master’s degree in ...