In Part I: What Is A Brand?, we discussed the basic elements of branding and some beginning steps towards building it. Now, to keep you (and all your employees/partners) accountable for those branding ...

AI-generated representative image In January earlier this year I wrote a piece ‘Font Memories’ for Brand Equity. I asked then if fonts could talk, which one would match your personality? If your ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

HONG KONG, July 10, 2025 /PRNewswire/ -- Monotype, a global leader in type design and technology, today announced that its highly anticipated Global Brand Talks series will kick off its Asia tour in ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...