Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Haus, a direct-to-consumer brand selling apéritifs, was able to bring ...
Kwick Packaging reveals how premium custom rigid boxes help brands stand out on shelves and strengthen customer ...
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How your product packaging can win buyers’ hearts
The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...
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Labels that sell: packaging as a brand weapon
Packaging is more than a simple container; it’s a powerful brand tool that speaks to consumers before they ever lift the lid. In an era where attention is fleeting and shelf-space is limited, ...
Packaging represents a key piece of brand real estate and an inherent marketing opportunity for brands to connect with their customers. Here’s how to help leverage the power of packaging to speak to ...
Every year, 95 percent of new products fail. The reason is simple: Most customers don’t have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so ...
When it comes to innovation in fast moving consumer goods (FMCG), packaging is an area where the pace of change rarely lets up. It forms the first and most fundamental image of a brand in the buyer’s ...
CHARLOTTE, N.C.--(BUSINESS WIRE)--Sealed Air (NYSE: SEE) today announced the introduction of prismiq ™ - a digital packaging brand with a portfolio of solutions for design services, digital printing ...
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