How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

'Beyond Words: A Guide to Inclusive Language,' a new foundational resource for brands, will serve as the basis of the all-staff certification program for Code and Theory employees with plans to offer ...