Private label products are purchased by a retailer from a manufacturer and sold under the retailer’s own brand. Private label brands, also known as store brands, compete with national name brand ...

Albertsons is bolstering its private-label business with a new brand dedicated to celebrating special occasions, Overjoyed, as the grocery giant taps into demands for value-focused products, ...

Profit-driven price inflation and supply chain issues are impacting consumer buying patterns at grocery stores. Over 87% of consumers are opting for private label items or shopping at different stores ...

For decades, private label was the afterthought in US grocery aisles – the packaged food products shoppers primarily bought when they had to, not when they wanted to. Cheaper? Sure. Good enough?

Amid growing consumer interest in store brand products, private-label brand sales increased 6% year over year in the U.S. to $217 billion in 2023, according to a new report from Circana. However, ...

White-label products are sold by retailers but made by third parties, allowing price undercutting. Retailers branding white-label products themselves foster customer loyalty by exclusivity.