Usually you update a visual identity because the desired brand perceptions—what you want to convey to the world—have changed. That wasn’t really true here, the desired brand perceptions were largely ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. It is well known that different colors can affect the human brain ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive ...

If you own or manage a business, you’re probably familiar with branding. But not as many leaders are aware of their brand identity and how it impacts their business. While the difference between ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success. Building a strong brand identity early on ...

Long recognized as a prominent global solar panel manufacturer, Qcells, driven by its commitment to make yet another significant leap into becoming a complete clean energy solutions provider, is ...