Many companies—from startups to established industry leaders—find themselves struggling against the red ocean of competition, unable to break free from the stagnation of flat growth to penetrate new ...
Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...
When Manny Reyna struggled to find a tenant for one of his investment properties, he turned to a principle he learned from "Blue Ocean Strategy." The book, co-authored by Chan Kim and Renée Mauborgne, ...
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Don’t sink into the ‘Red Ocean’
MANILA, Philippines — Most companies today are stuck in what’s called a Red Ocean, a marketplace filled with intense competition, where businesses offer similar products and fight over the same ...
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