As the experience economy ends and the proof economy begins, case studies become your greatest strategic asset.

Microsoft Defender stopped a human-operated ransomware attack that abused Group Policy Objects (GPOs) to disable defenses and ...

A few weeks ago, I posted this piece describing why to merge physical security and cybersecurity, which is also known as “security convergence.” When I posted that piece on LinkedIn, the response was ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

When I was a faculty member, case studies were one of my favorite tools in the classroom. They invited students to wrestle with real-world problems, practice decision-making and see how abstract ideas ...

Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...

Meira L. Levinson is the founder of EdEthics, an initiative that aims to develop a global field of educational ethics by creating case studies and professional development programs. By Maeve T.