Simpli.fi CEO Frost Prioleau says his company engineers have developed a method to improve the way advertisers buy behavioral segments. Prioleau calls it de-averaging behavioral targeting, a process ...
Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback