In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Behavioral segmentation is a marketing tactic where consumers are divided into separate groups and delivered unique content based on the actions they’ve performed in the past. When it comes to email ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Despite all the grumbling around the limitations prompted by privacy ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Technology that analyzes consumer behavior and demographics helped Perry Ebel find an entirely new customer segment for Beltone hearing products that the vice president of sales and marketing didn't ...

Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.

Universal Health Services posted $218.4 million in net income for the third quarter, down from $241.3 million during the same period last year. The hospital chain beat Wall Street expectations on ...

LLR investment dates to May 2016 Company’s ABA services are mostly home-based Segment entrants: NexPhase, MBF Healthcare, Abry LLR Partners is evaluating the sale of LEARN Behavioral less than three ...