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Two momentous and unexpected political outcomes defined 2016 for many Americans and Europeans: the election of Donald Trump as president of the United States and the United Kingdom’s vote to leave the ...
LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...
People are now living in a hyperconnected omni-channel digital world where millions of terabytes of data are generated every day globally. Consumers’ purchasing behavior has evolved dramatically too.
LONDON--(BUSINESS WIRE)--A renowned market intelligence solution provider, Infiniti Research, has recently announced the completion of their latest market segmentation strategy for a food industry.
Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...
Your customers are the most important element leading to your business's success. As a result, it's vital to understand the challenges they face, how you can solve them, and what you can offer them ...
Segmentation is a common strategy used in marketing to break down a large target audience into smaller, more homogenous groups of customers. The benefits of market segmentation allow you to make ...
Josh Raper, VP of Marketing at Affinity Answers, is a 15-year advertising veteran with a diverse background and significant experience in business and strategic marketing across digital and ...
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