Investing in the financial markets is a complex endeavor influenced not only by economic factors and market dynamics but also by human behavior. Traditional finance theory assumes that investors make ...

A key objective of behavioral science research is to better understand how people make decisions in situations where outcomes are unknown or uncertain, which entail a certain degree of risk. Subscribe ...

Investing can be exciting and rewarding, but it can also be fraught with psychological pitfalls and emotional detours. While charts and numbers play a pivotal role, it's important to recognize that ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

A new study shows how cues like sounds and images influence decisions and make changing habits difficult over long time.

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Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the healthy ...

A hunger hormone produced in the gut can directly impact a decision-making part of the brain in order to drive an animal's behavior, finds a new study. A hunger hormone produced in the gut can ...

It’s important to approach discussions about the personalities of public figures with caution. That said, there have been questions raised about the behavior, communication style and decision-making ...