Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly and haptically on to another? It builds self-generation and imagination.

In 2008, I wrote an article about a place hidden under the old home of Lego’s founder, now a small private museum called the Lego Idea House, in the town of Billund, Denmark. I called it the “Lego ...

WIRED takes a tour of the new LEGO House in Billund, Denmark. The "home of the brick" was designed by Bjarke Ingels Group and completely inspired by LEGO. The building uses the same dimensions as LEGO ...