When most agency pros think about account-based marketing, they automatically think about B2B businesses. Given the effort that would be required to generate enough data on specific consumers and ...

As marketers, we have often thought of ourselves as either targeting businesses or consumers to buy our products and services. A whole range of books and an endless stream of blogs can tell us how to ...

McKinsey thinks there is a gap between the way B2C and B2B customers have taken up digital technology. Is the gap meaningful? Consulting company McKinsey has discovered a gap between B2B and B2C ...

An omnichannel approach, supported by appropriate technology, can help to streamline retail sales channels, improve the overall experience, and drive economic growth. It's not just about an app One of ...

What’s going to make B2B marketers happy? Conversions and qualified leads are a good place to start. Meanwhile, they’re not getting what they want from digital advertising campaigns. A new Demandbase ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...

Travelomatix is a next generation travel booking platform for travel agencies and tour operators. It offers B2C, B2B and back office system with flights, hotels, transfers, car rental and holiday ...

DUBLIN--(BUSINESS WIRE)--The "Africa B2C E-Commerce Market 2019" report has been added to ResearchAndMarkets.com's offering. Rapid B2C E-Commerce sales growth in Africa projected for 2020 E-Commerce ...

The Company will demonstrate its Mudra Developer Kit for B2B partners as well as the Mudra Band for Apple Watch users YOKNEAM ILLIT, ISRAEL, Feb. 26, 2024 (GLOBE NEWSWIRE) -- Wearable Devices Ltd.

As marketers, we have often thought of ourselves as either targeting businesses or consumers to buy our products and services. A whole range of books and an endless stream of blogs can tell us how to ...