People love to gather in groups. We're social animals, and interacting with others is our way of doing... well, everything. Ever since AOL first launched, private online communities such as discussion ...

It’s the age of information overload. “Best-in-class” coaches and gurus shower us with free advice from every digital corner. Almost every brand — B2B or B2C — has a free-to-access resources page ...

As the lines between B2C and B2B experiences blur, more companies are looking for digital tools and strategies to set themselves apart. The days of shotgun sales tactics and generic customer ...

With today’s emphasis on personalized individual interactions, building an active customer community can be a game-changer for brands. Here is how to start. With today’s emphasis on personalized ...

The events industry looks much different today than it did 18 months ago. Because of the Covid-19 pandemic, many of us are still hesitant to host in-person events. Fortunately, technology allows us to ...

In the ever-evolving landscape of B2B marketing, attention has been shifting toward building communities and enhancing brand. In this episode of the Marketing Smarts Live Show, guest Mark Schaefer ...

The foundation of social media is conversations. As a B2B marketer you should look towards social media – in particular communities – as an opportunity to create dialogue between your organisation and ...

Empowering US B2B Marketing Leaders with the Propolis Marketing Leaders Series. B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally ...

The COVID-19 crisis has forced many companies to pivot strategies, reallocate budgets and adapt to a virtual-only environment. During this challenging time, many solution providers have shifted their ...

B2B marketers are annoying prospects with some of their tactics — for example, having a sales rep call before a whitepaper has even been read and barraging the recipient with emails and phone calls.