BMW believes the future of driving isnt about taking your eyes off the road. Its about putting the information exactly where ...

The curious minds at ColdFusion examine how augmented reality could transform daily life ...

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

“Collaboration with physical therapists and students is critical, because their domain expertise helps to ensure the ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Banking is a sector that has never fallen behind in adapting the transformative technologies, and augmented reality is thus quickly becoming the new game-changer. As customers increasingly demand ...

In episode four of the Tech Edit by Vogue Business podcast, entitled Augmented reality: How to engage tomorrow’s consumers, innovation editor Maghan McDowell is discussing how augmented reality has ...

(TNS) — The preschoolers were fascinated, looking at their classroom through the lens of an iPad camera, watching animated images pop up as a cheerful voice told them: Feed apples to a pig behind a ...

Augmented reality technology turns your smartphone into a portable projection tool that works on any surface, anywhere. This guide compares the top AR drawing apps. You'll learn which one fits your ...

Turning Physical Spaces into Measurable Experiences Beyond immersive events, we turn every space into an augmented ...