Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...
The platform combines Xumo viewership data with third-party identity and household data while maintaining a privacy-first ...
RESTON, Va.—Comscore has announced that its AI-powered ID-free audiences offering has been integrated into Yahoo DSP, adding to the existing suite of targeting solutions offered by the demand side ad ...
FreeWheel, a global technology platform for the streaming advertising ecosystem, announced on-platform integrations with leading political data providers, including Data Trust, L2, Resonate and ...
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Audience targeting in Google Ads Search campaigns: How to layer data for better results
In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.
LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, has announced a strategic partnership with Experian, a global data and technology company, to bring powerful audience ...
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