In what is most likely a direct response to the announcement of the new ARRI ALEXA 35 Xtreme, and not a broader indication of any macro trends for ARRI or the industry as a whole, it appears that a ...

MUNICH—ARRI today introduced a new entry model of the Alexa 35 and flexible licenses and will showcase the camera system at the 2025 NAB Show, April 5-9, at the Las Vegas Convention Center. The ...

ARRI has unveiled a surprise major upgrade to the ALEXA 35 in the shape of the ALEXA 35 Xtreme, a re-engineered camera with a faster processor that delivers frame rates up to 660 fps. It's not just an ...

As we’ll see in our camera survey from this year’s Sundance Film Festival, one of the top camera choices by filmmakers and DPs on many of the best and brightest features and shorts ...

ARRI has announced the launch of a base model ALEXA 35 camera system. Complementing the existing model, which will now be known as ALEXA 35 Premium, the lower-priced ALEXA 35 Base is distinguished by ...

Entry level is, of course, relative when it comes to discussing ARRI cameras, but new flexible license options and lower-cost media mean the ALEXA 35 now starts at $49,800. ARRI is bidding to make its ...