With a new format, P&G looks to disrupt the detergent segment, that comprises soap bars, powders and liquids. Ariel has brought a new category of laundry product to India, which is sold in single-use ...

Detergent brand joins hands with its brand ambassador and celebrity Chef Sanjeev Kapoor to take up the #ArielVs100Stains challenge as part of its latest campaign Mumbai, Maharashtra, India (NewsVoir) ...

Whether you scrub your clothes the old fashioned way or dump a load of laundry in the machine at night, you need a powerful companion to wash away the sins of the day. From the coffee spill during ...

Your daily laundry is about to get costlier as prices of certain popular detergent brands such as Surf Excel, Ariel and Tide are set to see a price increase by 4-6%, according to a research report.