Visible Impact, a division of The Futurum Group. To continue reading this content, please enable JavaScript in your browser settings and refresh this page. As we ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Developing a marketing strategy as part of your overall business plan helps you focus on how you will sell your products or services. However, your goals, and how you intend to reach them, may change ...

In the midst of the holiday rush, perhaps the last thing on your mind is pulling together a 2013 marketing plan. Yet I suspect once you’re able to take a breather, you’ll agree having a marketing plan ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Partain Although ...

The new year is already in full swing. You've got vendors to manage, campaigns to push through creative, and end-of-month reports to run. But as the first months of the year come to a close, you feel ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

As the first quarter of the year comes to a close, it’s a good idea to take stock of how the execution of your marketing plan is going so far. Don’t have a formal marketing plan? You need one. An ...

credit: iStockphoto/Vitaliy Yatskin I was asked recently to evaluate a so-called “marketing opportunity” for a client. It concerned a proposal from a company that sells billboard signage. The client ...

Opinions expressed by Entrepreneur contributors are their own. Now that you’ve outlined both your business and marketing objectives for the year, it’s time to get to work writing your business plan.