Indian streamer ALTBalaji is extending its subscription-video model with a new ad-supported video on demand (AVOD) component. The move follows the massive success of reality show “Lock Upp,” hosted by ...
AltBalaji, the streaming platform owned by Ekta Kapoor’s Balaji Telefilms, said its monthly active user base has doubled to 4.6 Mn from 2.3 Mn in the third quarter from a year ago and that the app has ...